Yes, this is a bit of blatant self-promotion, but I have to get it out of the way so I can get back to blogging about other interesting things in digital media and technology. Besides, it involves monsters, aliens, lizards and football players -- a pretty intoxicating combination.
So, here it is: our little company, 3ality Digital, has shot footage for two big events this weekend -- the groundbreaking SoBe LifeWater/DreamWorks/Intel commercial that will air at halftime during the Super Bowl (which is one of the first commercials ever to be broadcast in 3D), and an all-3D episode of Chuck, which will air the following night (February 2nd) on NBC.
So walk, don't run, to your local grocery store to pick up your 3D glasses to watch these watershed entertainment happenings. The glasses are free -- no purchase required -- and the red/blue glasses you have left over from Spy Kids 3D won't work: you need the new amber/blue glasses from Color Code. Pick up a couple of bottles of SoBe for the game while you're at it, will you?
So, here it is: our little company, 3ality Digital, has shot footage for two big events this weekend -- the groundbreaking SoBe LifeWater/DreamWorks/Intel commercial that will air at halftime during the Super Bowl (which is one of the first commercials ever to be broadcast in 3D), and an all-3D episode of Chuck, which will air the following night (February 2nd) on NBC.
So walk, don't run, to your local grocery store to pick up your 3D glasses to watch these watershed entertainment happenings. The glasses are free -- no purchase required -- and the red/blue glasses you have left over from Spy Kids 3D won't work: you need the new amber/blue glasses from Color Code. Pick up a couple of bottles of SoBe for the game while you're at it, will you?
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